Case Study – TMS – JHL Digital

Transcranial Magnetic Stimulation (TMS) is a new treatment option for people with severe depression. TMS Australia are pioneers in the use of TMS in Australia. As an emerging and growing healthcare company they had a limited marketing budget.

The brief was a site redesign, we looked at the bigger picture and used the budget for a new content strategy

Having taken over the account from the previous agency and given the minimal budget, we recommended a content strategy that aimed to obtain page 1 ranking on Google.

The medical and copywriters developed fresh strategic content which was published on the TMS Australia site while the development team improved the site's performance, optimising page loading for mobile, tablets and desktop devices.

The website was optimised for speed and updated with fresh relevant content for depression sufferers

Content was rolled out using the existing developed framework.

In just 6 months, TMS Australia managed to obtain page 1 rankings on Google for 8 keywords critical for the success of the business, while another 4 keywords are on page 2 of Google.

As a result, TMS Australia has seen increased web traffic and enquires.

We provided a solution that allowed the brand to excel at a cost effective price. It was an example of how we work with clients to achieve the best possible outcome for the budget they have.