Case Study – Healthy Sleep Solutions

Healthy Sleep Solutions is the number one sleep apnea testing company in Australia. Well known in the medical field their main driver for patient referrals is an established network of healthcare general practices.

The online referral rate was low. Their corporate website had low visitation, engagement and conversion rates.

We increased online referrals by 3000%

We developed a content strategy designed to increase search ranking. The previous website was audited and barriers preventing online referrals were identified. We also conducted competitor analysis and identified exploitable gaps in the market. These valuable insights were part of the strategy in the development of the new website.

We learnt that Australia uses the American Sleep Apnea spelling when searching, we used this key information to our advantage.

The new designs were thoroughly market research tested. This allowed us to refine, refine and refine the messaging so it resonated with the typical sleep apnea patient. It also meant the website was targeted at a real audience not dependent on hypothetical personas.

We launched the site in 2015 and saw year on year growth of visitations and online referrals. Within 6 months of launching the new site, we captured the number 1 ranking in Google and maintained that spot for 3 years.

The website generates a significant amount of sleep test bookings giving a high level of return on investment (ROI)

The integrated digital marketing plan opened up a whole new revenue source for the business, demonstrating the power of a holistic strategic approach. At JHL Digital we don't just build websites, we build new opportunities for our clients.